Squiggles is a New Zealand (NZ) company that started in 2017. They make high-quality clothing for the NZ agricultural industry. The company focuses on enhancing sustainability throughout their value chain operations - from sourcing materials. to production, to the quality and end use of their products. The business had cautiously ramped up operations for its first three years, ensuring they always have enough funds for each new product development.

Building their brand from the ground up, Squiggles worked with potential customers to help test prototypes, understand how end users would engage with their product, and source ideas for future products. Their approach has worked well; the business has continued to meet its goals and deliver on its strategy.

Senior management at Squiggles are very aware of challenges relating to the recovering from a global pandemic, increasing frequency of extreme weather events, unstable financial markets, a cost-of-living crisis, and the rapid introduction of and access to advanced technologies. However, they are still ready for their next big project. They want to launch a new product that considers the needs of the agricultural industry in these challenging times, and they have asked you to propose an idea.

Your task:

• Recommend a project for Squiggles to launch a new product.
• In your answer, identify what the product will be, how it will help Squiggles, and explain how project management will help achieve improved outcomes for the business.

We suggest a good answer would draw on a minimum of three key concepts.