stablished in 2017, Affogato is a niche bakery and coffee business that currently operates 48 stores throughout Australia. Initially founded as a simple cake shop, the brand has expanded by building a formidable reputation of providing a unique, everchanging range of sweet baked goods accompanied by high quality coffee. The key to Affogato's success has been a renowned consistency of product and while it is well known that customers will often have to wait extended periods of time to be served, there remains a large loyal customer base with very minimal customer attrition. Affogato is proud that its products appeal to workers, families and businesses. NEW BUSINESS VENTURE Affogato has recently expanded to also become the preferred coffee outlet supplier for a national chain of petrol stations and service centres. This involves supplying all service stations equipped with a 'The Pantry' coffee outlet with coffee beans, cupcakes and donuts. Which of the following is MOST SUITABLE as an external benchmark for Affogato for monitoring and setting product prices? Question 23Select one: Pauza Caf, a chain of coffee shops that also sells foods Harvey's, a chain of independent supermarkets Flight Bites, an caf at a major airport Pyramid Pizza, a takeaway