Stages of Brand Branding objective at Development cach stage 4. Relationships Resonance Intensive, What about Loyalty ABachment Active loyalty you and me? Community Engagement Judgment Feeling Qualty Warmth, Fun J. Response Credibility Excitement Postin, What about you? Consideration Security Superiority Social Approval accessible reactions Self-Respect Performance Imagery Primary Characteristics and User Profiles 2. Meaning Secondary Features Purchase and Usage Points of Parity and What are you? Product Reliability Situations Difference Durability and Serviceablity Personality and Values Survive Electiveness History, Heritage and Ellicioncy, and Empathy Experience Style and Design Price 1. Identity Salionce Who are you? Category Identification Deop broad Noeds SalisGod Brand awareness