Question
Stakeholders can be defined as any group or individual who can affect or is affected by the achievement of the firm's objectives. Identify any 5
Stakeholders can be defined as "any group or individual who can affect or is affected by the achievement of the firm's objectives". Identify any 5 stakeholders that Cape Union Mart need to consider when entering the global market. NOTE: It is important to indicate the relationship between Cape Union Mart of each of the stakeholders identified.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
