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Stan Young has been very sucoessful at getting existing customers to upgrade or purchase new copiers during the past two months, He is, bowever, disappointed

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Stan Young has been very sucoessful at getting existing customers to upgrade or purchase new copiers during the past two months, He is, bowever, disappointed in his efforts to get new customers. To add more new customers, Stan has been spending a great deal of time prospecting. These efforts have produced a large number of leads, Once be generates a lead, he contacts the firm and tries to set up an appointment. Unfortunately, most of these leads are not interested in talking about copiers and are not willing to schedule a meeting with him. This has been so frustrating that he decided to make several cold calls this week to see if this would be a good way to get to meet with prospective customers. The cold calls were also not very successful and were extremely time-consuming. Stan did finally get a few leads to agree to meet with him, but these appointments were not very productive. The leads were typically satisfied with the copiers they were using and were not interested in learning about AAC copiers. Alan T, his sales manager, accompanied him on a recent sales call to a lead. After the sales call, Alan expressed his disappointment that they had really wasted their time with this meeting. Alan then asked Stan about his prospecting process because it was clear that he was not identifying and spending his time with the best sales opportunities. His approach was not working well and was taking a lot of time. If he continued doing the same things, Stan was not likely to generate many new customers and might lose some existing customers because he wa spending too much of his time prospecting. Stan realizes that he must improve his prospecting process, but is not sure exactly how to proceed. 3. What types of lead sources would you recommend Stan use to identify the best attomeys, accountants, an medical professionals as prospects

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