"Standardization versus Adaptation, two different strategic approaches which may be used for the marketing and running of business operations of international Coffeehouses." In your point of view, which is better forCosta strategy for global expansion? Discuss your reasons while citing practical evidence fromCosta Coffeehouse chain to support your answer.

My opinion is to combine between the two stratigies, would you please discuss this, taking into consideration that Managers of theCostacoffee chain, argue that the market has not yet reached its saturation point, "this is still a virgin sector, which has the potential for 70 to 80 percent further growth.

if no wat the two stratigies to be combiend, I would prefer the localization over the standardization.