Staples, a business supply store, decides that they need to focus more on the 'after sale' so they add more support staff and introduce a $24$ hour help line. Staples is known for their many locations but decides to decrease the number of new store openings in $2022$ to help fund the $24$ hour help line for customers who have questions with their new product purchase. As part of the Value Discipline Model, this shift for Staples is an example of:

$$Locational excellence to product excellence

$$ Customer excellence to operational excellence

$$ Customer excellence to product excellence

$$ Locational excellence to customer excellence

$$Operational excellence to locational excellence