Starbuck uses different kinds of coffee, dairy and non$-$dairy altematives, flavor shots, and temperature levels to create a diverse army of options for customers. It uses a machine called a Clover, which allows baristas to customize brew times down to the second, specify how much exposure the water has to the coffer grounds, and dial in a precise temperature. Starbucks is well$-$geared toward

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responsiveness

customer loyalty

mass customization

mass standardization