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Starbucks Coffee classifies its customers into two types unsatisfied or satisfied. The behavior of these customers can be summarized as follows: Behavioral Metric Unsatisfied Customer

Starbucks Coffee classifies its customers into two types unsatisfied or satisfied.

The behavior of these customers can be summarized as follows:

Behavioral Metric

Unsatisfied Customer

Satisfied Customer

Number of visits per month

2.7

4.3

Average ticket size/visit

$3.88

$5.06

Expected customer life (years)

2.2

5.5

For which customer type will Starbucks see the least decrease in expected customer life from a 1% drop in retention rate? Show work.

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