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Starbucks Coffee classifies its customers into two types unsatisfied or satisfied. The behavior of these customers can be summarized as follows: Behavioral Metric Unsatisfied Customer
Starbucks Coffee classifies its customers into two types unsatisfied or satisfied.
The behavior of these customers can be summarized as follows:
Behavioral Metric | Unsatisfied Customer | Satisfied Customer |
Number of visits per month | 2.7 | 4.3 |
Average ticket size/visit | $3.88 | $5.06 |
Expected customer life (years) | 2.2 | 5.5 |
For which customer type will Starbucks see the least decrease in expected customer life from a 1% drop in retention rate? Show work.
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