Question
Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year: Recent Year (in millions, rounded) Prior Year (in millions,
Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:
Recent Year (in millions, rounded) Prior Year (in millions, rounded) Americas $10,882 $8,176 China/Asia Pacific 2,396 1,130 Channel Development* 1,731 1,546 EMEA** 1,217 1,295 Other 2,251 1,717 Total $18,477 $13,864 *Sells packaged coffee and teas globally **Europe, Middle East, and Africa
a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round all percents to one decimal place. Enter all amounts in millions. If required, use minus sign to indicate the decreasing values.
b. Prepare a vertical analysis of the segment data. Round all percents to one decimal place and round the total percentage to 100 if necessary.
c. Based on the percentages in the vertical analysis, which of Starbucks's operations grew more?
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