Starbucks decides to offer a Black & Pink Summer-Special Coffee, while the price is double as high as for regular coffee.You are collect data data to determine is this is going to be successful. After you collected the data from potential consumers, you figure out that only a very small group of consumers are willing to pay as much for this new Summer-Special drink.

How will you communicate this finding to the Starbucks decision-maker who has significantly strong confidence that this new drink will be successful in the market?