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Starbucks disclosure goes on to indicate the following changes in deferred revenues as it relates to its gift cards and loyalty programs: Changes in our
Starbucks disclosure goes on to indicate the following changes in deferred revenues as it relates to its gift cards and loyalty programs:
Changes in our deferred revenue balance related to our stored value cards and loyalty program in millions:
Stored value cards and loyalty program at September
Revenue deferred card activations and card reloads
Revenue recognized card and Stars redemptions and breakage
Other
Stored value cards and loyalty program at October
For the purposes of the next two questions, assume that the loyalty program and gift cards are the same basic idea, a customer either hands the firm cash say $ and gets a gift card. Or a customer hands the firm cash and their loyalty card balance increases. Ignore the rewards portion of the Loyalty card program.
According to their income statement, Starbucks earned $ million in revenues for the period ending Oct What proportion of this is due to the loyalty program and gift cards?
How much cash did Starbucks receive through gift card sales and their loyalty program for the fiscal year?
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