Starbucks entered a partnership with Keurig Green Mountain to sell K$-$Cup single$-$serving coffee packs. Because Starbucks $\_\_\_\_\_\_\_\_$Blank, it was prepared for this shift in its marketing environment.

Multiple Choice

optimized its distribution by adding local outlets in grocery stores

noticed the change in the demographics of coffee and tea drinkers in general

added more in$-$store displays

shifted funds from product development to advertising

tracked the percentage of households with single cup brewers as part of its ongoing environmental scanning activities