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Starbucks fate depends on how well it can incorporate its recent acquisition of Teavana into its product line. Using Teavana's extensive market knowledge of tea,
Starbucks fate depends on how well it can incorporate its recent acquisition of Teavana into its product line. Using Teavana's extensive market knowledge of tea, it can roll out a variety of tea beverages into its menu and make a run as a beverage cafe in Asia. Saibus Research, 2013. Discuss the buyers decision process that Starbuck's customers in their journey to consuming Starbucks' product offering
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