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Starbucks is a consumer focused product company. Please assist with the questions below regarding the Starbucks corporation. Search the Claritas Zip Code Lookup site for
Starbucks is a consumer focused product company. Please assist with the questions below regarding the Starbucks corporation.
- Search the Claritas Zip Code Lookup site for a zip code (the zip code would be 35242).
- Describe how the company's key product and brand elements fit the needs of its' market.
- Evaluate the company's ability to address this market.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
