Starbucks is a global coffeehouse chain that operates in over 80 countries. The company has a strong brand recognition and offers a wide range of products, including coffee, tea, food, and merchandise, which appeals to a diverse customer base. Starbucks' customer loyalty program, known as Starbucks Rewards, has been successful in retaining customers and driving sales. The company faces challenges such as high prices, dependence on the US market, limited product differentiation, competition from other coffeehouse chains and independent coffee shops, economic downturns, and changes in consumer preferences. Starbucks can explore opportunities to expand its operations into new markets, diversify its product offerings, and partner with businesses in related industries to expand its reach Starbucks can explore partnerships with businesses in related industries such as food, travel, and technology to expand its reach. Partnering with food-related businesses such as bakeries or restaurants could allow Starbucks to offer a wider range of food options and attract customers who may not be interested in coffee alone. Moreover, partnering with travel-related businesses such as airlines or hotels could allow Starbucks to increase its presence in airports and hotels, where many tcavellers often look for coffee options. Additionally, technology companies could allow Starbucks to enhance its mobile ordering and payment options, which have become increasingly important in the age of the pandemic and changing consumer habits. These partnerships could help Starbucks attract new customers, increase its revenue, and strengthen its position in the coffee industry. You may read more details about the company profile from https://stories.starbucks.com/press/2019/company-profile/ or read the following pages: Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground colfee. tea and spices with a single store in Seatte's Pike Place Market. Today. we are privil eged to connect with millians of customers every day in more than 80 markets. FOLKLORE Starbucks is named after the first mate in Herman Melville's "Moby-Dick." Our logo is also inspired by the seal - featuring a twin-tailed siren from Greek mythology. STARBUCKS MISSION Our mission: to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time. OUR COFFEE We've always believed in serving the finest coffee poss ble. It's our goal for all our coffee to be grown under the highest standards of quality, usine ethical sourcing practices. Our cotfee buyers personally travel to coftee farms in Latin America, Africa and Asia to select hiph-quality Arabrica beans. And our master roasters bring out the balance and rich flavor of the bears through the signature Starbucks Roast. OUR STORES Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage in our stores and immersive Starbucks Reserve' Roastery locations in Chicago, Milan, New York, Seattle, Shanghai and Tokyo. 36,000+STORES IN 84 MARKETS Andorra, Argentina, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Barbados, Belgium, Bolivia, Brazil, Brunei, Bulgaria, Cambodia. Canada, Cayman Island5, Chile, China, Colombia, Costa Rica, Curacao, Cyprus, Crech Republic. Denmark, Dominican Republic. E2ypt, El Salvador. Finland. France, Germany. Greece, Guatemala, Hong Kong/Macau. Hungrary, India, Indonesia, Ireland, Italy. Japan, Jamaica, Jordan, Kazakhstan, Kuwait, Laos, Lebanon, Luxembourg. Malaysia, Maita. Mexico. Monaco, Morocco. Netherlands. New Zealand. Norway. Oman, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia. South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobaro, Turks and Caicos. Turkey, United Arab Emirates, United Kingdom, United States. Uruguay and vietnam. OUR PARTNERS Our employees. who we call partners, are at the heart of the Starbucks Experience. We offer comprehensive health coverage for eligible full- and part-time partners; equity in the company through Bean Stock; and the opportunity for eligible U.S. partners to earn bachelor's degrees with full tuition reimbursement through the Starbucks College Achievement Plan. Company Profile OUR PRODUCTS Starbucks offers a tange of exceptional products that customers enjoy in out stores, at horne, and on-the-go. Coffee: More than 30 blends and single-origin premium coffees. Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, teas. Starbucks Cold Brew, Frappuccino" blended beverages, and Starbucks Refreshers beverages. Fresh Food: Baked pastries, sandwiches, salads, protein boxes, oatmeal, yogurt and snacks. Consumer Products - Coffee and Tea: Whole-bean and pround coffee, Starbucks ViA Instant, Starbucks Coffee K-Cup pods. Starbucks" by Nespresso, Starbucks" and Teavana Verismo pods. - Ready-to-Drink (RTD); Starbucks bottled frappuccino coffed drinks. Starbucks Discoveries chilled cup coffcos. Starbucks Discoveries lced Cafe Favorites. Starbucks lced Coffee, Starbucks Doubleshot' espres5o drinks, Starbucks Doubleshot" Energy Coffee drinks; Starbucks" Bottled Cold Brew; Starbucks Refreshers' beverages, and Teavana 'eraft iced teas. B R AND PORTFOLIO Starbucks Coffee, Teavana and Ethos Water. IN VESTOR INFORMATION - Starbucks went public on Jume 26,1992 at a price of $17 per share (or 50,27 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share. - Starbucks was incorporated under the laws of the State of Washington, in Olympia, Wash., on Nov. 4,1985. - Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBuX. WE BELIEVE IN THE PURSUITOF DOING GOOD We have always believed Starbucks can - and should - have a positive impact on the communities we serve. One person, one cup and one neighborhood at a time, it is out vision that together we sill elevate our partners, customers, suppliers and neighbors to create positive change in the areas where we can make the biggest impact: - Leading in sustainability: Our aspiration is to become resource positive, giving more than we take from the planet by storing more carbon than we emit, eliminating waste, and providing more clean freshwater than we use. - Strengthening communities: We seck to be a wekcoming Third Place for everyone while supporting the communities we touch - from volunteering in our local neighborhoods to helping families in colfee- and tea-origin communities. - Creating opportunities: We invest in pathways to opportunity through education, training and employment; hiring veterans and military spouses, refugees, Opportunity Youth and those formerly incarcerated, and helping them build their futures once they are with us. SWOT Analysis of Starbucks Ouestion. 1. - How has Starbucks strong brand recognition helped it establish a strong presence in the coffee industry? - Discuss what are some of the weaknesses of Starbucks business model and howcan they be addressed? - Elaborate and discuss what are the opportunities for Starbucks to expand itsoperations and diversify its product offerings? - What are some of the threats that Starbucks faces in the global coffee industry andhow can they be mitigated? - Compare Starbucks SWOT analysis to other coffeehouse chains in the industry? - Reference List