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Starbucks To determine the preferences and opinions of Starbucks customers regarding the company s social and environmental initiatives. What are the main social and environmental

Starbucks
To determine the preferences and opinions of Starbucks customers regarding the companys social and environmental initiatives.
What are the main social and environmental issues that Starbucks customers care about?
How aware are Starbucks customers of the companys social and environmental initiatives, such as fair trade, recycling, and community involvement?
How do Starbucks customers perceive the companys social and environmental performance and reputation?
How do Starbucks customers preferences and opinions influence their purchase behavior and loyalty to Starbucks?

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