Stargaze ltd have recently acquired Glamorous Dog Gadgets Ltd$.$ GDG$,$ a small manufacturer of dog accessories known for their durability and customization options. They have a dedicated customer base, which are acquired through niche market channels, and word of mouth, with a significant presence in online marketplaces. GDG is successfully leveraging social media to create a community around its brand, resulting in high customer engagement and repeat purchases. However, it has faced challenges in scaling operations and extending market reach due to limited resources. We have acquired GDG to diversify Stargaze Ltd$$s product range and to infuse new energy and resources into GDG to enhance its market position. Our management is interested in how GDG craftsmanship can be integrated across Stargaze Ltd$$s product lines to create a comprehensive high$-$quality dog product offering.

We need to explain how a balanced scorecard can be developed for GDG to align their niche craftsmanship and customer engagement model with Stargaze$$s strategic goals of organic growth, market leadership, and sustainable innovation while also capitalizing on Stargazes resources to scale GDG operations and to increase market penetration. Please respond to these request$$s via a memo.