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State management decision problems for which the following marketing research problems might provide useful information: i. Evaluate the effectiveness of alternative TV commercials. ii. Assess

State management decision problems for which the following marketing research problems might provide useful information:

i. Evaluate the effectiveness of alternative TV commercials.

ii. Assess current and proposed sales territories with respect to their sales potential and workload.

iii. Determine the prices for each item in a product line so as to maximize total sales for the product line.

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