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Statistics Age N Valid 189 Value Labels Value Labels Missing 0 Value: Mean 1.9115 Label: Median 2.0000 Mode 1.00 Std. Deviation .96400 1.00=20-29 Add 2.00
Statistics Age N Valid 189 Value Labels Value Labels Missing 0 Value: Mean 1.9115 Label: Median 2.0000 Mode 1.00 Std. Deviation .96400 1.00="20-29 Add 2.00 "30-39" 3.00 "40-49" Change 4.00="50-59" Remove 5.00">60" Variance .929 Range 4.00 Minimum 1.00 OK Cancel Help Spelling.. Figure 1: SPSS Output (3) (4) Figure 2: Value Labels of Age Distribution Based on Figure 1 and 2 above, identify the age of the bulk of participants that responded to this survey. Identify the most appropriate central tendency measure and justify why this is the preferred choice. (5 marks) Samsung has recently developed a new phone design to be launched in September 2023. The marketing manager, Camilla, would like to seek feedback from consumers on the new phone design. She is confused as to whether it would be more appropriate to conduct a focus group or in-depth interview. Which method would you recommend? Why? (6 marks)
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