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Status Quo Alternative: Drop Strawberry Difference Revenue increase Less: Variable costs 22,470 decrease Contribution margin increase Less: Fixed costs 18,000 2,700 15,300 decrease Operating profit

Status Quo Alternative: Drop Strawberry Difference Revenue increase Less: Variable costs 22,470 decrease Contribution margin increase Less: Fixed costs 18,000 2,700 15,300 decrease Operating profit (loss) increase

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