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Stavos Companys screen Division manufactures a standard screen for high-definition televisions (HDTVs). The cost per screen is: Variable cost per screen $ 70 Fixed cost

Stavos Companys screen Division manufactures a standard screen for high-definition televisions (HDTVs). The cost per screen is:

Variable cost per screen $ 70
Fixed cost per screen 30*
Total cost per screen $ 100
*Based on a capacity of 10,000 screen per year.

Part of the Screen Divisions output is sold to outside manufacturers of HDTVs and part is sold to Stavos Companys Quark Division, which produces an HDTV under its own name. The Screen Division charges $140 per screen for all sales.

The costs, revenue, and net operating income associated with the Quark Divisions HDTV are given below:

Selling price per unit $ 480
Variable costs per unit:
Cost of the screen $ 140
Variable cost of electronic parts 210
Total variable cost 350
Contribution margin 130
Fixed costs per unit 80*
Net operating income per unit $ 50
*Based on a capacity of 3,000 units per year.

The Quark Division has an order from an overseas source for 1,000 HDTVs. The overseas source wants to pay only $340 per unit.

Required:
1.

Assume that the Quark Division has enough idle capacity to fill the 1,000-unit order. Is the division likely to accept the $340 price or to reject it?

Accept
Reject

2.

Assume that both the Screen Division and the Quark Division have idle capacity. Under these conditions, would it be advantageous for the company as a whole if the Quark Division rejects the $340 price?

3.

Assume that the Quark Division has idle capacity but that the Screen Division is operating at capacity and could sell all of its screens to outside manufacturers. Compute the profit impact to the Quark Division of accepting the 1,000-unit order at the $340 unit price.

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