Steeple:

S- Sociological

T- Technological

E- Economical

E- Environmental

P- Political

L- Legal

E- Ethical

Select 2 current (within the last 3 months) events that relate to 2 different elements of the external environment, as described in the STEEPLE acronym, above.

1. State where your first current event fits into the STEEPLE acronym. Explain the current event and discuss what affect the event might have, especially as it relates to businesses.

2. State where your second current event fits into the STEEPLE acronym. Explain the current event and state what affect the event might have, especially as it relates to businesses.

3. Research environmental scanning and provide a detailed explanation of why you believe it is important to managers.