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Steinbarr Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce.

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Steinbarr Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The homes are a standard model, with any upgrades added by the buyer after the sale. Steinbarr Builders' costs per developed sublot are as follows: (Click the icon to view the costs.) Steinbarr Builders would like to earn a profit of 14% of the variable cost of each home sold. Similar homes offered by competing builders sell for $209,000 each. Assume the company has no fixed costs. Read the requirements Requirement 1. Which approach to pricing should Steinbarr Builders emphasize? Why? Steinbarr Builders will need to emphasize a target-costing approach to pricing because they are price-takers. This means Steinbarr will not have much control over pricing because the tract homes are not unique and face stiff competition. Requirement 2. Will Steinbarr Builders be able to achieve its target profit levels? Data table dule Begin by calculating the target cost. Market price of similar homes ols Land Less: Desired profit ces Target full cost per home Help me solve this Demodocs example Get more help $ 53,000 Construction 120,000 Landscaping 11,000 Variable selling costs 3,000 Print Done Clear all Check answer

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