Step 1, ANALYZE: Read the case again and specifically look for information related to the internal operations of the company. You want to be able to discuss its strategic resources and its value chain (https://strategicmanagementinsight.com/tools/value-chain-analysis.html). Make a list of the company's resources that contribute to long term success and a diagram identifying what you know about its value chain. Then make your own ideas to write.

Step 2, PRIORITIZE: Use the theories listed below toexplainwhat key strengths and/or weaknesses of the company will influence the strategic decisions the company makes. Your post must include:

The two strategic resources (or capabilities) of the company that best fit the VRIN test of being valuable, rare, difficult to imitate, and non-substitutable. (Show your test)

A judgement of their financial strength (or weakness) using at least two relevant ratios (e.g. gross profit margin, debt-to-equity) or financial trends (e.g. % change from year to year).Make your own calculations and enough so that you can see what story the financial statements tell.

Two activities (primary or secondary) of the Value Chain Analysis that are adding significant value to the customers. Name the specific activities and describe what happens in that activity to add value.

Step 3, THINK CRITICALLY: Conclude your post with a statement to summarize whether this company is in a strong position or whether there are areas that are of concern and must be improved. Not everyone will have the same answer but it's important to be able to justify your position with facts and analysis.