Step 1: Choose an industry, e.g. Banking, Car Manufacturers, Retail/Department Stores

Step 2:Select 5 large firms with an active social media presences

Step 3: Refine the Managerial Problem to be studied - does it matter to 1) employees 2) investors or 3)customers if a firm does or does not take action in the case of a social injustice event?

Step 4: timeline that includes at least 3 social injustice events

Step 5: Examine the social media content of the 5 firms during the specified timeframe, e.g. Twitter, Facebook, LinkedIn