Step #1: First of all. review what it means by the essence of operant learning theory and how it is related to the design of the Macy's promotional campaign above. As mentioned in online textbook, students should consider two types of different perspectives that the rm Macy and target customers may have with respect to its implementation, specically the shaping process. Step #2: Giyen the presence of two different types of perspectiyes, discuss how to make this promotional campaign successful in the future. Putting it all together, suggest any ideas about the guidelines of how to make is successful. Once preparing one WORD or PDF answer le, submit itas the receiptto Case Study dropbox by clue date for any participation scores