Step 1: Select a business below that you are familiar with. Your familiarity can be your experience or just interest (You may have to do additional research for this activity such as interview individuals from that industry).

• Hair salon owner
• Event planner who rents out venue space, books music talent, coordinates entertainment events, and sells tickets to those events for a profit
• Physicians Group with multiple partners who are also doctors
• Owner and developer of a fashion news website that sells ad space for revenue and works from home
• Small business consultant who works from home
• Small business consultant who works with a large firm in an office downtown
• Jewelry maker who sells jewelry at events and online from home
• A restaurant owner
• An event planner who serves as a consultant for hire to coordinate events for clients such as weddings, parties, corporate events, etc.

Step 2: Sharing what you learn about the business/ industry answer the following questions regarding what you will need to begin developing a marketing strategy. Be sure to explain your answer in full detail.

1. What is the primary utility type? For example is it primarily form, time, place, possession, etc.?

2. List information about the customer for one of the categories below: a. Demographics

b. Psychographics

c. Behavior

d. Geography

3. List a market research technique(s) could you use and why you think it will be effective.

4. Provide an example of how you will address one of the elements of the marketing mix (the 4 Ps)?

a. Product

b. Price

c. Place (distribution, location, packaging)

d. Promotion (communication)