Step $1$: Select and briefly describe a product of a firm$/$brand which you have personal experiencewith. You may refer to your personal experience within this assignment where necessary.Step $2$: Based on your personal experience and$/$or research define a minimum of $3$ possiblemarket segments using behavioural, demographic, psychographic, geographic characteristics $($usa minimum of $2)$ for the product selected.$$ You should make sure to meet the criteria for successful segmentation.Step $3$: Recommend a target marketing strategy and define primary and secondary targetmarkets.$$ You should include following points for each:$1.$ Identifying characteristics $($demographics$,$ geography, values,psychographics$)$:$2.$ Basic needs, wants, preferences, or requirements:$3.$ Buying habits and preferences:$4.$ Consumption$/$disposition characteristics:Step $4$: Based on your research and personal experience evaluate the positioning of the productyou have selected and a minimum of $3$ competitors using a $2-$dimensional perceptual map.$$ Briefly explain the criteria you have used for the dimensions of the perceptual map.$$ Briefly introduce the competing products.Step $5$: Develop a positioning statement for the product you selected, which includes thefollowing components$1.$ Consumer Insight:$2.$ Discriminator$/$ Point of Difference:$3.$ Reason to Believe: