Step 1: Select one of the following products for this Assignment for the fictional company Proserve, Corp. -A new, cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon. -A new toothbrush that dispenses toothpaste automatically into the toothbrush with a small button on the handle. Toothpaste flavors comes in a variety of flavors which includes cinnamon, peppermint, spearmint and bubble gum. -A new, wireless headphone and microphone which fit in the palm of your hands and have superior output and volume. -A new foldable chair that can be carried in one hand and holds up to 300 pounds. -A new transcription tool with 98% accuracy.

Step 2: Apply product elements to make this product complete by thoroughly describing them. Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design. Provide a proposed product line (depth) and product mix (the 4 Ps) (width) for your good. See Exhibit 10.1 in the text. Describe the elements of the products branding. Ex. Brand name, sponsor, and brand strategy. Provide a packaging plan and any warranty or copyright involved if applicable

Step 3: Place(or distribution)

• Discuss three different distribution models available for getting the product from the producer to the consumer.
• Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 23 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.
• Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
• Provide at least one distribution model that would be most effective for the Proservices new product. Explain why it would be most effective.