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STEP 1 Site (j) A (6, 2) B (8, 6) C (5, 9) D (3, 4) Proposed C (5, 9) 8 6 0 7 Existing
STEP 1 | Site (j) | A (6, 2) | B (8, 6) | C (5, 9) | D (3, 4) | ||
Proposed C (5, 9) | 8 | 6 | 0 | 7 | |||
Existing D (3, 4) | 5 | 7 | 7 | 0 | |||
STEP 2 | |||||||
Site (j) | A | B | C | D | |||
Proposped S1=3 | 0.0469 | 0.0833 | Infinity | 0.0612 | |||
Existing S2=1 | 0.04000 | 0.0204 | 0.0204 | infinity | |||
Total | 0.0869 | 0.1037 | N/A | N/A | |||
STEP 3 | |||||||
Community Location (i) | |||||||
Site (j) | A | B | C | D | |||
Proposed | 0.54 | 0.80 | 1 | 0 | |||
Existing | 0.46 | 0.20 | 0 | 1 | |||
STEP 4 | |||||||
Community Expenditures | |||||||
Site (j) | A | B | C | D | Monthly Total | Market Share % | |
Proposed | $107,914 | $80,328 | = | = | = | = | |
Existing | $92,086 | $19,672 | = | = | = | = | |
Totals | $200,000 | $100,000 | = | = | = | = |
Fourth, using equation (10), the monthly expenditures are calculated, and using equation (11), the market shares are determined. For example, expenditures from residents of community A at the proposed grocery store location at C would be calculated as
Ejk=i (PijCiBik)=P11C1B1=(.54)(2000)(100)=$108,000
Finally, the last table is to calculate all expected expenditure and market share.
Monthly Expenditures (Ejk) and Market Share (Mjk)
just need whats in red
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