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STEP 1 Site (j) A (6, 2) B (8, 6) C (5, 9) D (3, 4) Proposed C (5, 9) 8 6 0 7 Existing

STEP 1 Site (j) A (6, 2) B (8, 6) C (5, 9) D (3, 4)
Proposed C (5, 9) 8 6 0 7
Existing D (3, 4) 5 7 7 0
STEP 2
Site (j) A B C D
Proposped S1=3 0.0469 0.0833 Infinity 0.0612
Existing S2=1 0.04000 0.0204 0.0204 infinity
Total 0.0869 0.1037 N/A N/A
STEP 3
Community Location (i)
Site (j) A B C D
Proposed 0.54 0.80 1 0
Existing 0.46 0.20 0 1
STEP 4
Community Expenditures
Site (j) A B C D Monthly Total Market Share %
Proposed $107,914 $80,328 = = = =
Existing $92,086 $19,672 = = = =
Totals $200,000 $100,000 = = = =

Fourth, using equation (10), the monthly expenditures are calculated, and using equation (11), the market shares are determined. For example, expenditures from residents of community A at the proposed grocery store location at C would be calculated as

Ejk=i (PijCiBik)=P11C1B1=(.54)(2000)(100)=$108,000

Finally, the last table is to calculate all expected expenditure and market share.

Monthly Expenditures (Ejk) and Market Share (Mjk)

just need whats in red

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