Step 1

Watch the video. Here is the link - https://www.youtube.com/watch?v=c59pZOalbqc

Step 2

Based on the video you have just watched, analyze the company's resources and capabilities using Resource Based View Theory. To make it easier on yourself, you are welcome to fill out the table (to access it,click hereDownload click here). This table lists only six resources (or capabilities) mentioned in the video. The first one,The leadership provided by the owner, Jim Brush,provides you with an example. You are to identify whether items 2, 3, 4, 5, and 6 are a resource or a capability. For resources, place an "R" in the second column; for capabilities, put a "C." Then, move on to the third column. If you believe a particular resource (or capability) is valuable, indicate "yes." If you think a resource (or capability) is not valuable, type "no." In the same cell, explain brieflywhyyou believe the answer isyesorno. Your reasoning must provide evidence from the lecture material. Repeat the same approach for all columns (if applicable) and all listed resources (or capabilities). Of course, you should not limit your analysis only to the six resources/capabilities listed in the table; they are three just to get you started. Identify any additional resources/capabilities and evaluate each of them on the criteria identified in columns 2 and 3,4, 5, and 6 (if applicable).

Step 3

Answer the following questions:

a) what resources/capabilities potentially can deliver a competitive advantage to the company? How? (here, you want to rely on your analysis from step 2)

b) what resources/capabilities deliver a competitive disadvantage to the company? How? (here, you want to rely on your analysis from step 2)

c) what company's resources/capabilities can be bundled to have greater chances of gaining competative advantage? How the bundled resources/capabilities will generate synergy?

Name of "R" for Resource or resource Valuable Rare Not Supported Capability "C" for Easily by capability Imitable Organization 1 2 3 4 5 6 1 Example: No. Jim's N/A since N/A since N/A since the Leadership style is very the the resource is not provided by the R destructive resource is resource is valuable. owner, Jim and does not Brush not add to valuable. valuable. firm's revenue and increases firm's cost 2 Shipping facility in Big Pine 3 Product mix sold in front of the store 4 Existing pie recipe 5 Tami, office assistance 6 Communication in the company Identify a resource or a capability 8 Identify a resource or a capability OSt_ep_1 Watch the video. Here is the link - https://www.youtube.com/watch?v=c59pZOalch St_ep_2 Based on the video you have just watched, analyze the company's resources and capabilities using Resource Based View Theory. To make it easier on yourself, you are welcome to ll out the table (to access it, click here i, ). This table lists only six resources (or capabilities) mentioned in the video. The rst one, The leadership provided by the owner, Jim Brush, provides you with an example. You are to identify whether items 2, 3,4, 5, and 6 are a resource or a capability. For resources, place an "R" in the second column; for capabilities, put a "C." Then, move on to the third column. If you believe a particular resource (or capability) is valuable, indicate "yes." If you think a resource (or capability) is not valuable, type "no." In the same cell, explain briey why you believe the answer is yes or no. Your reasoning must provide evidence from the lecture material. Repeat the same approach for all columns (if applicable) and all listed resources (or capabilities). Of course, you should not limit your analysis only to the six resources/capabilities listed in the table; they are three just to get you started. Identify any additional resources/capabilities and evaluate each of them on the criteria identied in columns 2 and 3,4, 5, and 6 (if applicable). St_ep_3 Answer the following questions: a) what resources/capabilities potentially can deliver a competitive advantage to the company? How? (here, you want to rely on your analysis from step 2) b) what resources/capabilities deliver a competitive disadvantage to the company? How? (here, you want to rely on your analysis from step 2) c) what company's resources/capabilities can be bundled to have greater chances of gaining competative advantage? How the bundled resources/capabilities will generate synergy