STEP 2: Customer Segment A Notes This segment will most value this benefit of my business: Health-conscious consumers will most value the natural and organic ingredients used in our products, also the absence of harsh chemicals and artificial fragrances. They will appreciate our commitment to sustainability and supporting local businesses. Customer Segment Name Health Conscious Consumers Demographics Women and men aged 25-55; who are looking for natural. health-conscious products. Psychographics They value natural, organic products and are looking for products. That is free of chemicals and artificial fragrances. They are also more likely to be environmentally conscious and prefer to support local businesses. Geographics The U.S.-based customers are primarily on the East and West Coasts. Buying Patterns Health-conscious consumers are willing to pay a premium for products that align with their values. They may conduct research before creating a purchase and look for certifications such as USDA Organic or Non-GMO Project Verified. They may also prefer subscription-based services that offer convenience and cost savings.STEP 2: Customer Segment B Notes This segment will most value this benefit of my business: Natural beauty enthusiasts will most value; the use of natural and organic ingredients in our products, also the absence of harsh chemicals and artificial fragrances. They will appreciate our commitment to sustainability and supporting local businesses. They may also value personalized product recommendations and the ability to try new, innovative products. Customer Segment Name Natural Beauty Enthusiasts Demographics Women aged 20-45; who are looking for natural beauty and skincare solutions. Psychographics They value natural, organic products and are looking for products. That is free of harsh chemicals and artificial fragrances. They are also likely to be conscious of their environment's impact, prefer to support local businesses. Geographics The U.S.-based customers are primarily on the East and West Coasts. Buying Patterns Natural beauty enthusiasts are likely to research products; before making a purchase and prioritize ingredient lists. They may also be interested in trying new, innovative products and following trends in the beauty industry. Subscription-based services that offer personalized product recommendations and convenience may also be appealing.STEP 2: Customer Segment C Notes This segment will most value this benefit of my business: Eco-friendly consumers will most value our commitment to sustainability and environmentally friendly practices. They will appreciate; the use of natural and organic ingredients in our products and our efforts to minimize waste through sustainable packaging and reduced shipping. They will also value the convenience and reduced waste offered by subscription-based services. Customer Segment Name Eco-Friendly Consumers Demographics Women and men aged 25-55 are looking for natural, eco- friendly products. Psychographics They value natural, organic products and are looking for products. That is free of chemicals and artificial fragrances. They are also more likely to be environmentally conscious and prefer to support local businesses. Geographics The U.S.-based customers are primarily on the East and West Coasts. Buying Patterns Eco-friendly consumers are likely to prioritize sustainable and environmentally friendly products. They may look for certifications such as USDA Organic or Fair Trade Certified and prefer products with minimal packaging or packaging made from recycled materials. Subscription-based services that offer convenience and reduced waste may also be appealing.STEP 3: Lean Canvas Tiles Notes Channels Key Metrics Unfair Advantage Unique Value Proposition Customer Segments Problem Solution