Step 2: Prepare finalised project products and associated documentation for handover to client. External environmental factors that meet audit process requirements Technological factors, market characteristics and competitive factors, which meet audit process requirements External market audit: Objectives of the external marketing audit Outcomes of PEST analysis Market analysis, including the following: " Cultural nature of the market. " Two (2) competitors and their profitability. " Evolving lifestyles of your customers. " Changing nature of consumerism in your target market. . The economic condition of the market. Outcomes of competitor analysis Internal market audit SWOT analysis of the marketing plan based on profitability and cost- effectiveness