Step 3 Internal Company Analysis, VRIN test, Value Chain Analysis, Financial Analysis, and Competitive Strength Assessment Chart: Use these four theories to look at the internal workings of the company in areas such as marketing, production, managerial competence, financial performance, and other factors underlying the organization's strategic successes and failures. Decide whether the firm has valuable resource strengths and competencies and, if so, whether it is capitalizing on them. Identify what are the companies key strengths and in which areas they need to improve.

Step 4 Synthesize, SWOT: Put together the ideas and results from your analysis into a comprehensive SWOT analysis.