Step 3: List three or four ideas for IdeasWork advertisements that would appear online. Step 4: Write the text for each ad, and describe the images that would help "tell the story" of that innovation. NOTE: The text on the first row is just an example of what to add to this chart. Add three or four ideas of your own to the chart. Ad Ideas What Will Appear In the Ad (Text and Images) A Chinese "weapons lab" It started with a few grains of sulfur, charcoal, and potassium from the Middle Ages nitrate. It ended up behind enemy walls. Images: Chinese scientists in an outdoor "lab" just outside a fortified city-with a missile traveling from the lab over the wall