Step 3: Now, identify the specific segmentation variables your team will use to subdivide the population into externally distinct but internally similar groups from the three segmentation variable categories. Provide the rationale of why you are using the identified variables. For each of the variables you are using, explain how they apply to your project. As an example, if you are using geographic, it might be on-campus or off-campus students or my dorm, etc. (Minimum of 3; Maximum of 5)