STEP TWO. Develop your unique business/pricing proposition. (5 Marks) Retailer Cost Customer Suggested Retail Price % Profit based on cost % Profit based on selling price - retail Retailer Cost with 12% Volume Discount Customer Retail Price % Profit based on 12% deal cost % Profit based on selling price : 12% Retailer cost with additional 6% Display discount Customer Retail Price % Profit based on 6% deal cost % Profit based on selling price: 6% deal cost Retailer cost with best deal 18% (lowest deal) Customer Retail Price % Profit based on 18% deal cost % Profit based on selling price: 18% deal cost Initial Purchase Order $ Retailer Cost x Suggested Quantity)