Steps:

1) Answer all main questions

2) Answer all sub questions include filling in table

3) After answer all sub-questions fr any main question answer that main question bringing into the answer what you have stated in the answers for the sub questions for the main question.

1. Is it feasible and prudent for HubSpot to work to reduce churn to 2%? What level of

resources should be expended to achieve that goal? What unintended negative consequences might occur if the company prioritizes reducing churn to 2%?