Steps: 1. You are responsible for educating the Professor on the type of tourism industry you were assigned. By providing a basic definition - in your own words of the topic. (5 marks) 2. You then are required to showcase that specific destination that specializes in that type of tourism (Continent, Country, Town, City etc..) and tell the Professor all about it. (5 marks) 3. Next you are required to highlight the reason for its popularity (what makes this location and activity so special). (5 marks) 4. You are expected to discuss the market segmentation and the target market they are attempting to attract and elaborate as much as you can on the market and type of customers that are attracted to that destination and activity. (5 marks) 5. Lastly you will need to list the features and benefits of the destination. Please mention some of the destination's flaws (negatives or downfalls)- the parts that need attention or improvement. (e.g.: to far from airport, expensive to get to, long flights, not enough to do in the area, etc)