Steve owns and runs a small take away by himself. His business can be found in a busy, up and coming neighbourhood. The area has office blocks and a number of apartment buildings a few streets away. His customers generally pick up their orders and leave as he doesn't have seating space. The business next door, a clothing store is currently having a closing down sale and he has a meeting with the landlord later today. Steve feels that now would be a good time to expand his business. As a business management major advise Steve IN AN ESSAY FORM on how the macro and market environment could provide opportunities and or threats to his business