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Steven is responsible for creating a campaign to encourage diversity and inclusion in the workplace. If he does a great job, his campaign will be
Steven is responsible for creating a campaign to encourage diversity and inclusion in the workplace. If he does a great job, his campaign will be shared with marketing, which is looking for creative themes to share on social media. So Steven created visuals of statistics that validate the lack of equality and wondered how to really draw people in What might be some advice you would give to Steven?
Figure out where his boss stands on the issue by asking why he felt that way?
Suggest that Steven draw on the emotions of the audience by asking questions that put the audience at the center of the campaign, such as "How would you react if you or your child was denied education because of their race or gender?"
Tell Steven to eliminate the statistics and appeal only to people's sense of guilt
Tell Steven to add a lot of statistics that are relevant to the audience's geographic location to convince them of the dire situation.
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