Stevens District Hospital is a 162-bed acute care hospital that is qualified as a not-for-profit facility. The hospital was originally a county-owned facility, and its status was transferred to an independent facility three years ago. The hospital receives no external funding from government agencies for operations. The hospital is accredited by The Joint Commission and received reaccreditation during their triannual survey last year. The hospital has an aggressive quality-management program and a low volume of medical malpractice claims. The hospital is in Jefferson City, which is a city of 50,000 people with 80,000 in the regional market. The hospital provides a general range of acute care services, including medical, surgical, rehabilitation, and emergency care.

• Describe the market served by Stevens District Hospital.
• Demographics
• Competition
• Employer base

Employers

There is expected growth in large employers with the addition of the automotive factory in the northwest sector of the county.

Physicians

The continued shortage of medical staff, especially in orthopedics, oncology, and primary care, will require increased recruitment efforts.

Competitors

Hanover County Hospital, which is the other hospital in the county, has an updated facility that has drawn more market share to its facility.

Competitor Analysis Table

Competitor NameCompetitor TypeKey Areas of CompetitionNew Programs and FacilitiesRisk to Market ShareHanover County HospitalPrimary competitorFacility upgrade Quality scoresSignificant renovation of core hospital to update aesthetics Added new wide-bore MRI machine last year Reached the 95^th percentile in five of six HCAHPS categoriesDrawing patients to newer facility Accommodating patients with a wider range of body weights Patient perception of higher quality and patient satisfactionMedical Center Located in County South of Stevens District HospitalPrimary competitorPhysician clinics Financial stabilityE-visits with specialists Low debt and high cash on handDrawing patients out of primary and specialty care at Stevens District Hospital Ability to cash-flow projectsRetail Pharmacy Instant ClinicSecondary competitorLow acuity office visitsPharmacy added instant clinic in north part of county 6 months agoLoss of patients from primary care physicians practices