Stockholders are most interested in evaluating a. liquidity and b. profitability and sol c. liquidity and profitability d. marketability and solveney Short-term creditors are usually most int a. solvency b. liquidity c. marketability d. profitability itors are usually most interested in evaluating 29. Assume the following cost of goods sold data for a company 2014 2013 2012 $1,704,000 1,400,000 1,200,000 , what is the percentage increase in cost of goods sold from 2012 to 20141 If 2012 is the base year a. b. ?. 70.4% 42% 85.7% 30. In an analogous sense, external user is to internal user as generally accepted accounting principles are to a. timely b. special-purpose. c. relevance to decision. d. SEC Which one of the following is an example of a period cost? a. A change in benefits for the union workers who work in the New York plant of a Fortune 1000 manufactun b. Workers' compensation insurance on factory workers' wages allocated to the factory c. A box cost associated with computers d. A manager's salary for work that is done in the corporate head office 31. Product costs are also called a. direct costs. b. overhead costs. c. inventoriable costs. d. capitalizable costs. 32. As inventoriable costs expire, they become a. selling expenses. b. gross profit. c. cost of goods sold. d. sales revenue. 33