Stodgy Industries Ltd. has barely made a profit over the past few years and is looking for ways to improve its results. It has hired a consultant who has suggested that the company introduce a concept called the balanced scorecard. This involves looking into all aspects of a companys activities and seeks to integrate them into a cohesive manner that can focus on corporate goals.

The companys president has called in the vice president of sales and vice president of production to discuss how the company can establish goals and meet those targets. The consultant says that there is a critical person missing from the meeting, which is the companys controller.

Explain why, or why not, the controller is a critical component of any desire to introduce a balanced scorecard in an organization.