Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer profitability analysis that identified the following cost pools and activity drivers: Cost Pool Online reservations Phone reservations Ticket mailings Courier deliveries Annual Cost $248,000 1,196,000 520,000 126,000 $2,090,000 Annual Driver Activity 31,000 online reservations 92,000 phone reservations 130,000 mailings 14,000 deliveries (a) Your answer is correct. Calculate the activity rate for each cost pool. Activity Rate Cost Pool Online reservations $ 8 per online reservation Phone reservations $ $ 13 per phone reservation Ticket mailings LA 4 per mailing Courier deliveries $ 9 per delivery e Textbook and Media Attempts: unlimited Attempts: unlimited (b) Two of Stoner's customers have the following activity levels. Ticket purchases Ticket cost Online reservations Phone reservations Ticket mailings Courier deliveries Customer A $176,500 $129,375 600 0 Customer B $176,500 $135,000 0 700 150 450 600 0 Calculate the customer net profit and customer profit margin for each customer: (Round customer profit margin to 1 decimal place, e.g. 15.2%.) Customer net profit Customer profit margin % Customer A $ $ Customer B $ % e Textbook and Media Save for Later Attempts: unlimited Submit