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Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer
Stoner Excursions offers several services to customers. Susan Stoner realizes that some customers use more services than others, so the company has conducted a customer profitability analysis that identified the following cost pools and activity drivers: Cost Pool Annual Cost Annual Driver Activity Online reservations $224,000 32,000 online reservations Phone reservations 1,209,000 93,000 phone reservations Ticket mailings 460,000 115,000 mailings Courier deliveries 126,000 14,000 deliveries $2,019,000 Calculate the activity rate for each cost pool. Cost Pool Online reservations Phone reservations Ticket mailings Courier deliveries +A Activity Rate per online reservation per phone reservation per mailing per delivery
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