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STP PROCESS What's the overall concept of STP? What is it? Why would an organization need to undertake this strategy? What are the benefits?
STP PROCESS What's the overall concept of STP? What is it? Why would an organization need to undertake this strategy? What are the benefits? How does it relate to other parts of marketing? How would Nike apply the STP process?
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
