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Strategic alliances for small businesses and SMEs work best when: A) Similar products and services are offered B) Alliance partners are both already securely entrenched

Strategic alliances for small businesses and SMEs work best when:

A) Similar products and services are offered

B) Alliance partners are both already securely entrenched in the same target market

C) Potential market access is ready equally available to both businesses

D) None of the above are correct statements regarding strategic alliances

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