Strategic alliances in the service sector are increasingly becoming an important part of overall corporate strategy, to grow product and service offerings, develop new markets, leverage technology and research and development (R&D). You are required to design a new service based on your newly acquired marketing expertise and put together the marketing plans to launch the new service for one of the listed service institutions below that will bring real benefits to the customer and company through the formation of an alliance with any company of your choice to focus on the Asia Pacific market.

Accenture Interactive New York, New York Revenue: $4.4 billion (est.) Accenture Interactive is the world's largest agency based on revenue and has over 18,000 employees in 40 offices around the globe. The digital agency is a subsidiary of management consultancy, Accenture, and makes up around 13% of its parent company's total revenue. Accenture Interactive was recently named global experience agency of record for Maserati and will handle digital strategy, advertising, content and programmatic.

Create long-term value-creating relationship that increases revenue, industry reach and internal knowledge.

GUIDELINES There are many things to consider and decisions to make when designing a new service - your group assignment should include all the criteria listed below: 1. Executive Summary: Tell the reader why he or she is reading this marketing planwhat changes require consideration, what new services need discussing, and suggest possible actions to take in response to the information the plan contains. 2. Background of the Company: Explain about the company's background including its vision statement, mission statement, and competitive advantages. You are also required to understand the service company by identifying and critically explaining the characteristic and the service category the service provider belongs to. 3. Background of the Alliance Company: You also need to explain about the alliance company's background including its vision statement, mission statement, and competitive advantages. You need to justify why you chose this company as a partner. You are also required to understand the alliance company by identifying and critically explaining the characteristics and the service category the service provider belongs to. 4. Transformation of the Service Industry: Need to identify the government policies, social changes, business trends, advances in IT, and globalization.

5. Positioning Services in Competitive Markets: Discusses target market and what makes each segment attractive; the final step in the STP process: Positioning for the segmented and targeted market by providing a positioning mapping to develop strategy. 6. Marketing Strategies: A discussion of the marketing mix constitutes a key element of the strategic planning process. You are required to explain according to well-known marketing concepts, the marketing mix consists of the seven Ps: products and services, price and pricing strategies, place and distribution, promotion, process (flowchart and blueprint), physical environment and people. 7. Conclusion

Justification for the decisions you make about your service, your consistency in linking marketing strategy and tactical decisions, the depth of knowledge about services marketing you demonstrate based on your discussion of course concepts, the level of detail provided, and the quality of the writing.

** Pls no AI context